British Airways' Olympics advertising has an unusual message: "Don't fly. Support Team GB [Great Britain]."
The campaign features a Boeing 777 as it travels -- virtually -- from Heathrow Airport through the streets of London to Stratford's Olympic stadium. The campaign includes a
television ad, a virtual teaser and a customizable application that creates personalized edits of the TV spot.
See the TV ad.
Ravellenics kicks off at 3 p.m. local.