Friday, July 27, 2012

Speaking of the Olympics...

British Airways' Olympics advertising has an unusual message: "Don't fly. Support Team GB [Great Britain]."

The campaign features a Boeing 777 as it travels -- virtually -- from Heathrow Airport through the streets of London to Stratford's Olympic stadium. The campaign includes a television ad, a virtual teaser and a customizable application that creates personalized edits of the TV spot.

See the TV ad.

Ravellenics kicks off at 3 p.m. local.

Happy Spinning,
Lisa Kay

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